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Primark readies for Star Wars push

Fashion retailer promoting wide range of clothing and homewares ahead of film launch.

Primark is getting behind the launch of the new Star Wars: The Force Awakens movie in a big way – stocking a wide range of men’s, women’s and childrenswear as well as homewares, in-store and online.

The fashion retailer has a dedicated blog on its website highlighting how it has everything to create a ‘Star Wars haven’.

Its vast array of homewares includes bedroom essentials such as double bed covers, pillows, throws and cushions.

In addition, there are Star Wars drink cups and mugs, as well as a R2D2 desk hoover, Stormtrooper and Darth Vader lights, plus a R2D2 Pez.

Its range of kidswear includes different styles of t-shirts and pyjamas, while for adults there is underwear, socks, t-shirts, body con dresses and nightwear.

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