New data from Childwise shows changing face of most talked about brands for 7-16s.
New data from the Childwise Playground Buzz report has found Snapchat and Roblox are taking over from YouTube and Minecraft as some of the most popular brands for 7-16 year olds.
The report looks at the most recently talked about and favourite brands among children in the UK and has a sample of more than 1,000 7-16 year olds.
It is released three times a year, coinciding with the academic school term. It tracks data on which brands are gaining and falling in popularity among children.
“In recent waves of the research, ‘favourite website/app’ has been the most stable list with the top five unchanged, and YouTube has been number one for two solid years,” stated Helena Dare-Edwards, researcher at Childwise.
“But this term big changes are afoot, as YouTube makes way for Snapchat to claim the top spot. Minecraft drops to an all-time low at number eight as Roblox takes its place at number five.
“Netflix is also making headway, returning at number seven after a brief appearance in spring/summer 2015.”
However, Childwise knows from its Monitor Report that almost all children use YouTube, with half using it daily.
Helena added: “So perhaps this over-familiarity means that it is becoming less an exciting place to visit, more an essential, but easily overlooked, part of their everyday lives.
“In terms of brands that children are talking about in the playground, YouTube is also no longer top as 7-16s are more likely to be talking about Xbox, FIFA and Pokémon.”
SpongeBob SquarePants came top of the list of favourite children’s TV programmes, followed by Pretty Little Liars, The Walking Dead, The Simpsons, Ant & Dec’s Saturday Night Takeaway, Match of the Day, The Flash, Hollyoaks, Teen Wolf and Family Guy.
You can access the Childwise Playground Buzz report by clicking on this link.
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