This ad will be closed automatically in X seconds.

The Snowman flies with Emirates Air Line for second year

The Snowman and The Snowdog experience returns following success in 2014.

Following on from its successful partnership in 2014, The Snowman and The Snowdog experience will be returning to the Emirates Air Line for the 2015 festive season.

The experience features a bespoke version of the film, capturing the characters flying around the Emirates Air Line and over other famous London landmarks such as the O2, Queen Elizabeth Olympic Park, Greenwich Royal Naval College and the Thames Barrier.

The cars and terminals will be branded with video screens at each entrance to enhance the experience.

In addition, there will be photo opportunities with the characters at each terminal, as well as 15,000 goodie bags for the first travellers.

The partnership with Emirates Air Line is part of the overall activity for The Snowman and The Snowdog throughout the festive period.

As part of its permissions and clip rights programme, it has worked with Asda to include a clip from The Snowman in the retailer’s 2015 Christmas spot.

The moments depicted in the ad were picked from customer polls, underlining the public’s love for the classic character.

In addition, The Snowman webshop has been revamped and includes a wide mix of licensed products, from toys and games through to music and DVDs.

MORE NEWS
Spursrebrand500x500
 
The remastered brand is being rolled out across all the Club’s physical and digital touchpoints. ...
ManticHalo500x500
 
Tabletop games studio, Mantic Games is to launch Halo: Flashpoint, the officially licensed tactical miniatures game set in the universe of the Halo sci-fi video game franchise, in the UK and across Europe from 30 November....
RHFunkyPigeon500x500
 
“Our partnership with Funky Pigeon allows us to deliver festive magic in a way that’s personal and unique for every customer.”...
GiselaGrahamGruffalo500x500
 
Home and gift specialist, Gisela Graham has teamed up with Magic Light Pictures for a new Christmas collection called The Gruffalo & Friends....
SmileySackcloth&Ashes500x500
 
"This partnership brings together creativity, optimism and the power of positive storytelling to inspire hope and connection in every piece."...
RoyalArmouriesWindlass500x500
 
The Royal Armouries has expanded its collaboration with Windlass Steelcrafts, adding to the collection of replica swords....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.