Snowdogs: Tails in Wales will be biggest ever mass participation public art trail in Wales.
After taking Brighton and Newcastle by storm in 2016, the Snowdogs art sculptures are back – this time forming the biggest ever mass participation public art trail in Wales.
Penguin Ventures has once again teamed with Wild in Art for Snowdogs: Tails in Wales.
The trail will be unveiled across key locations in Cardiff and the Veil of Glamorgan this autumn and will run for ten weeks.
Children’s hospice Tŷ Hafan was identified as the charity partner for 2017 and the trail will raise much-needed funds to support children with life-limiting conditions and their families from across Wales.
Members of the public will be able to follow the trail using a bespoke Snowdogs: Tails in Wales trail map or the affiliate app to track down as many of the sculptures as possible.
Local businesses across South Wales have been invited to sponsor their own Snowdog sculpture, while artists have been asked to send in their designs to decorate the Snowdogs.
Over 90 designs were shortlisted by the Snowdogs: Tails in Wales panel, which were then presented to sponsors at a private viewing for selection.
A schools programme will see local school children designing their own Snowdog pups which will be collected together to form a mini trail, while an educational resources pack will enable teachers and schools to celebrate the important role that hospices play in the community.
The ten week installation will then culminate in an auction where the Snowdog sculptures will be sold to raise money for the hospice.
Damian Treece, brand manager for The Snowman, commented: “Tŷ Hafan is a great partner, doing incredible work across Wales, and I’m hopeful that we can replicate and even amplify the success of 2016, this year for another very worthy cause.”
Charlie Langhorne, director of Wild in Art, added: “We’re excited to be working with Penguin Ventures once again to bring our first Snowdog Art Trail to Wales.
“The much-loved Snowdog sculpture promises to bring art to the streets of the country’s capital, while highlighting iconic landmarks and the stunning open spaces of Cardiff and the Vale of Glamorgan.
“Snowdogs: Tails in Wales brings the region’s artists, businesses and communities together through the power of creativity to help raise vital funds for the hospice – and we can’t wait to launch the paw-some trail this autumn.”
The combined art trails in Brighton and Newcastle raised £597,000 for two local hospices.
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