High profile brands honoured at LIMA Awards night

V&A, Five Nights at Freddy’s, DC Super Hero Girls, Finsbury Foods among winners. 

The 2017 winners of the LIMA International Licensing Awards were crowned last night (Tuesday May 23) in a glittering ceremony to round off the first successful day of Licensing Expo.

Big winners included Warner Bros. Consumer Products, which racked up a trio of accolades. Hot Topic was named Retailer of the Year for Suicide Squad, while V&A picked up the Art & Design award and Finsbury Foods won for its Shopkins Cupcake Queen Cake in the Food & Beverage category.

“This year’s award winners represent world-class licensing programs and products from around our global industry,” said LIMA president Charles Riotto. “We are proud to recognise and honour the achievements of these companies – chosen from a record 461 submissions this year – for their impressive initiatives and outstanding results.”

The full list of LIMA’s 2017 International Licensing Awards winners follows:

LICENSING PROGRAM

• Art/Design: V&A – Victoria and Albert Museum

• Celebrity/Fashion: Open Hearts by Jane Seymour – Jane Seymour Designs/Licensing Matters

• Character/Toy Brand: DC Super Hero Girls – Warner Bros. Consumer Products

• Corporate Brand: Girl Scouts of the USA – Girl Scouts of the USA/The Wildflower Group

• Digital: Five Nights at Freddy’s – Scottgames/Striker Entertainment

• Film/TV/Entertainment – Animated: PAW Patrol – Spin Master

• Film/TV/Entertainment – Live-Action: Rogue One: A Star Wars Story – Disney Consumer Products and Interactive Media

• Food & Beverage/Restaurant: Corona – Constellation Brands/The Joester Loria Group

• Sports: NFLPA – NFLPA

• Licensed Promotion: Batman v Superman Dawn of Justice & Turkish Airlines – Warner Bros. Consumer Products/Lisans A.S.

• Location-Based or Experiential Initiative: The Wizarding World of Harry Potter – Hogsmeade at Universal Studios Hollywood – Warner Bros. Consumer Products

• Retailer: Hot Topic – Suicide Squad licensing programme

LICENSED PRODUCTS

• Apparel/Footwear/Accessories: Coach – Mickey & Minnie Mouse/Disney Coach Collection

• Appliances/Automotive/Electronics/Hardware/Housewares/Paint: Select Brands – Disney/Pixar – Pixar Collection Slow Cooker

• Digital: NextGames – AMC’s The Walking Dead: No Man’s Land Mobile Game

• Food/Beverage (Tie): Finsbury Foods – Shopkins Cupcake Queen Cake; The J.M. Smucker Company – Pillsbury Girl Scout Cookie Inspired Baking Mixes

• Health & Beauty Aids: Clinique – Crayola Limited Edition Chubby Stick Lip Balm

• Home Décor: Jay Franco & Sons, LLC – Star Wars Back-to-College & Adult Bedding

• Publishing/Social Expression/Back-to-School: Scholastic Five Nights at Freddy’s: The Silver Eyes – Novel from Scholastic

• Toys/Games/Novelties/Role-Play: Mattel – DC Super Hero Girls Action Figures

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