Blueprint Collections and Roy Lowe & Sons join programme for fast growing brand.
The licensing programme for the fast growing Molang brand has been bolstered with the addition of a further two partners.
Licensing Link – which is managing the brand in the UK on behalf of worldwide licensor Millimages – has confirmed Blueprint Collections and Roy Lowe & Sons are now on board.
Blueprint will be launching a range of bags, stationery and gifting items, including beakers, novelty backpacks, pencil cases, pens, mirrors, storage tubs, beakers and more, all illustrated with pictures of Molang, on his own or with his best friend Piu Piu, a little chick.
The range will be available at retail from spring 2018.
Meanwhile, Roy Lowe & Sons will create a range of socks for children and adults, due to hit retail later this year.
The duo join TOMY UK, Aykroyds and TDP Textiles which are on board for master toy and nightwear and underwear respectively.
Lisa Shand, md at Blueprint, said: “This simply designed but incredibly charming character is a perfect source of memorable imagery for our output of stationery, bags and accessories.”
Ben Lowe, account manager at Roy Lowe & Sons, added: “You couldn’t find an image more likely to cheer you up as you put on your socks in the morning than Molang. This property will, we are sure, have a strong appeal to consumers of all ages.”
Chris Taday, director of Licensing Link, continued: “Molang is a winning property on every level with a memorable look and style that lends itself perfectly to licensed output.
“We’re extremely pleased to welcome Roy Lowe and Blueprint Collections to the growing Molang licensee family.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
