Limited edition collection continues brand’s anniversary celebrations.
The Smiley Company has revealed a new collaboration with Liam Gallagher’s Pretty Green fashion label, paying homage to the UK’s music festival scene.
The limited edition collection will launch through selected Pretty Green distribution channels this month and will feature nylon kagools and a mid length trademark parka.
There will also be a selection of tees and polos all utilising Pretty Green’s distinctive paisley pattern with all over Smiley’s interspersed.
The range is pulled together with embroidered bouclé Smiley patches and is only available in Smiley’s distinctive black and yellow colour palette.
Smiley ceo, Nicolas Loufrani, said: “This is a great collaboration to celebrate our 45th anniversary. Showcasing Smiley’s deep roots in music and the festival scene, while creating yet another amazing upscale fashion collaboration, which continues to be so central to the evolution of our apparel programme.
“Smiley continues to bridge the gap between fashion and music worlds.”
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