Special Snapchat lens backing up raft of products including apparel and stationery.
Primark has highlighted a raft of My Little Pony merchandise now available in-store and online, while also ramping up its social media activity around the popular brand.
The retailer is inviting fans to scan the special snap code to unlock its exclusive My Little Pony Snapchat lens.
The social media activity is backing up a wide range of product at Primark, from apparel to stationery.
Twilight Sparkle is star of the show in the retailer’s My Little Pony collection – for £9 fans can pick up a toy, as well as a Princess Celestia.
T-shirts, leggings, sweaters and flip flops are all available in a variety of designs, some emblazoned with #Squad and Pony Power slogans.
Meanwhile, the sherbet-bright collection of stationery includes notebooks, pens, erasers and a colouring book.
There is also a Rainbow Dash backpack, while till point picks include playing cards and surprise bag ponies.
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