This ad will be closed automatically in X seconds.

V&A makes first foray into personalisation

Papier launches over 100 customisable products featuring V&A designs.

The V&A is making its first foray into personalisation – teaming with Papier for a new range which includes over 100 customisable products.

The collection includes stationery, notebooks and wedding invitations and launched exclusively on papier.com yesterday (April 10).

The V&A and Papier have produced a unique set of notecards and journals inspired by the work of Owen Jones (1809–74) – an architect and designer known for his theories on colour, pattern and ornamentation.

Meanwhile, the wedding collection of invitation suites explores an extensive set of floral imagery, also taken from Owen’s vibrant prints, inspired by ancient Chinese ceramics in the V&A.

All invitations are printed in England, using luxe Mohawk paper.

Papier’s founder, Taymoor Atighetchi, commented: “We’re delighted to be collaborating with the V&A.

“It’s an exciting process to be able to work with an institution that has so much design history. We were particularly drawn to Owen Jones and felt his designs would translate beautifully onto our products.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
SeminalBigPicture500x500
 
The company has appointed Big Picture Licensing to support and represent Seminal as an introducer agent model to identify and develop new innovative licensing partners on a global basis....
Smileypopups500x500
 
The move follows the success of the brand's franchise stores in China....
TomGatesstageshow500x500
 
Dynamic doodler, homework-hater and lover of snacks Tom Gates and his 'brilliant' world are being brought to life for family audiences across the UK in a new live show, Tom Gates EPIC Stage Show....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.