New ambitious date-stamped campaign will include brands such as Trolls and Furby.
Brands including Trolls and Furby will line up alongside the Nintendo Switch and Beats headphones in Argos’ ambitious new spring/summer ad campaign.
Kicking off from today (Friday April 7), Argos will launch a new date-stamped unique ad every day for 80 days across ten consecutive weeks.
Developed by CHI&Partners, 80 Days of Argos is made up of a series of unique, ten-second spots, celebrating how customers can truly ‘seize today’, every day, with Argos throughout spring and summer by using Fast Track delivery.
Drawing inspiration from real-world events and dates in the nation’s calendar, from the London Marathon to Wimbledon, as well as responding to the ‘great’ British weather, the campaign aims to encourage viewers to make the most of each day by getting what they want delivered today, reflecting the wants of the nation.
The campaign will spotlight the top products shoppers can order and receive on the same day with Argos. These include the new Nintendo Switch, Beats headphones, Sony TVs, Dyson fans and outdoor goods such as bikes, paddling pools and barbecues.
Each new execution will use the products as a focal point to celebrate that day’s date in a visually creative way – such as chattering Furbies, Troll dolls having a blow-dry, a TV cinema drive-in and cats typing on laptops – all set against the characteristic ‘white world’ backdrop of previous Argos campaigns.
Dan Elton, brand, strategy and marketing planning director at Argos, said: “This campaign celebrates everything that makes Argos great – the market-leading same-day delivery which sets us apart from competitors, the playful tone to surprise and delight customers, and focus on the vast range of fantastic brands and products we offer.”
The campaign will run across TV, VOD and digital, social media and in-store screens. There will also be an influencer marketing campaign in which social media stars set their fans a series of same-day challenges, which can only be achieved using Argos Fast Track.
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