The Disney Store marks 30th anniversary

Special product collection launched as part of celebrations.

The Disney Store has launched a raft of special edition merchandise as part of its 30th anniversary celebrations.

The first store opened in the Glendale Galleria in Glendale, California on March 28 1987.

Special product lines marking the milestone include mini Tsum Tsum soft toys (including characters such as Mickey, Minnie, Pluto and Donald Duck), a commemorative snow globe, Mickey and Minnie vinyl figures, a drinks bottle, stationery and a reusable shopper bag.

Meanwhile, in the US, 30th anniversary apparel is available along with limited release pin collections of certain characters.

Paul Gainer, evp of Disney Retail, commented: “For 30 years, Disney Store has helped fans and families around the world make Disney magic a part of their daily lives.

“We look forward to the future as we continue to deliver the very best of Disney at retail.”

In-store events and activities are also planned to mark the milestone anniversary.

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