Collab between Arabia and Tampere Art Museum uses Tove Jansson’s art on new mug.
A collaboration between Arabia and Tampere Art Museum has produced Tove Jansson’s art in a new form: a new Moominvalley mug.
The mug aims to honour the extensive collection of Tove Jansson’s art in Tampere and is illustrated with one of her colourful aquarelles from french book cover, Moumine le Troll from 1968.
Tove donated most of her art collection to Tampere Art Museum in 1986. The museum called the collection ‘Moominvalley’, and it was first opened to the public in 1987. Comprising around 2,000 pieces of art, it will get a new home when the world’s first and only Moomin museum opens in summer 2017.
Arabia product and marketing manager Nora Haatainen, commented: “Tove Jansson was a versatile artist and writer. We wanted to put her art into a new form and foster its appreciation. The mug brings art closer to everyday life.”
Mug photos: Fiskars
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