Velocity Brand Management secures new deals ahead of major cricket tournaments this summer.
As the global appeal of cricket continues to grow, Velocity Brand Management has announced a host of new licensing deals ahead of two major ICC tournaments here in the UK this summer.
The ICC Champions Trophy 2017 will feature a diverse range of licensed product, covering apparel, headwear, accessories, memorabilia and equipment.
VBM has partnered with leading licensed brands and category leaders in this field including ’47 Brand, Tervis, Wes & Willy and MJ Bale coming on board as luggage partner and formalwear partner.
Gray Nicolls, a heritage cricket brand, is the official equipment supplier and has produced a range of licensed equipment for the event.
In addition, the Women’s World Cup 2017 will be the first standalone ICC Women’s event with official merchandise available for purchase.
Venue merchandise and online store will be activated with a comprehensive range of products tailored for the event.
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