The senior director, hardlines & business development gives his thoughts on what’s going to be big this year.
We’re almost into February, and there have been numerous reports on the key trends, brands, films and retailers to watch for this year.
But what does the licensing industry itself think?
We gave them the chance to gaze into their own crystal ball and tell us their views on what will be the big brands and trends making an impact on retail shelves in 2017.
Today, Ashley Holman, senior director, hardlines and business development, Nickelodeon & Viacom Consumer Products.
“Another tough year for smaller brands with retailers choosing ‘safe’ or ‘top tier’ only which has been the case in recent years.
“Uncertainty as we head towards the new pricing landscape early in the year so the public reaction will be interesting to see, but despite this I’m hoping the industry rallies together and comes out stronger.
“Also, support for The Light Fund continues onwards and upwards so that we can hit the £2 million mark!”
This feature originally appeared in the spring 2017 edition of Licensing Source Book. Click here to read the full publication.
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