New partnership aims to ‘enhance fans’ match day experience’.
Manchester United has revealed a new global partnership with Uber.
A first of its kind for the football club, the aim is to enhance fans’ match day experience at Old Trafford and how they connect with the club on a global scale.
As part of the partnership, a dedicated Uber pick-up and drop off zone will be set up at Old Trafford.
In addition, over the upcoming months, Uber will also connect fans in over 30 countries around the world to United through a number of experiences. These will include behind the scenes content, bringing fans together on match days wherever they are watching.
Manchester United’s group md, Richard Arnold, commented: “Manchester United is always looking at ways in which we can improve our fans’ experience and our relationship with Uber will allow us to do this in new and exciting ways.
“Supporters will tell you that the journey to and from a game, whether they are watching it at Old Trafford or another venue on the other side of the world, is an important part of the match day experience, contributing to the build-up and anticipation of the day.
“Working with Uber we will look to enhance this experience for our 659 million followers, both home and abroad, by bringing them the spirit of Old Trafford and Manchester United through various experiences and interactive campaigns.”
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