TV and radio ads running to help promote company’s broadband services.
LEGO Batman has become the latest licensed brand to help promote Sky’s broadband services.
Sky has teamed up with Warner Bros. Pictures for a series of ads – covering TV and radio spots – introducing its Tech Team, which help solve customers’ broadband issues, according to Campaign.
The four TV ads feature LEGO Batman – voiced by US comedy actor Will Arnett in the upcoming LEGO Batman Movie – running into broadband problems and being helped out by the Tech Team.
A series of radio ad spots follow the same theme.
This is the latest in a line of licensed character partnerships for Sky. Previously it has featured the Minions, Inside Out, Kung Fu Panda 3 and, most recently, The Secret Life of Pets to help promote its TV and broadband services.
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