Chef teams with international fresh food delivery service for new recipes.
Chef and food campaigner Jamie Oliver is extending his brand, teaming with fresh food delivery service, HelloFresh.
The new partnership extends across six countries where HelloFresh is active – including the UK, Germany, Netherlands, US, Austria and Belgium.
From January 2016, customers will be able to choose Jamie Oliver recipes to add to their boxes.
Recipes are designed to meet the needs of HelloFresh subscribers and their different culinary preferences. Furthermore, HelloFresh will donate to the Jamie Oliver Food Foundation per Meal Box sold during the partnership, as well as supporting other Foundation activities.
Dominik Richter, co-founder and ceo of HelloFresh, commented: “From the outset there was this fabulous, creative connection between our two businesses and the feeling that together we can inspire people in a big way. Jamie Oliver Limited and HelloFresh are of one mind on healthy, high-quality food.
“We agree that cooking must be fun and that it’s best when shared with family and friends. It makes so much sense that we are joining forces to achieve more together. We are very much looking forward to our cooperation with Jamie’s business.”
Jamie added: “Being time poor is one of our greatest challenges these days and we know this often impacts how we feed ourselves. It’s an issue I’ve tried to tackle head on and one that HelloFresh solves in a clever and comfortable way. Food and cooking is a joy and a shared passion and that’s why I can’t wait to get started working with them and sharing some of my favorite recipes.”
