This ad will be closed automatically in X seconds.

Frozen and Star Wars continue to drive toy market

Frozen toy merchandise has more than doubled in sales year to date compared to 2014, says NPD.

Movie-related toys – and Frozen and Star Wars in particular – are continuing to be the driving force behind toy market growth in the UK.

New data from NPD – released ahead of the Dream Toys event yesterday (November 4) – shows that movie-related toys experienced a 28% increase in sales year on year.

They represent 15% of all UK toy sales, compared to 12% in 2014.

Frozen and Star Wars hold the number one and two spots respectively as the top toy properties.

Frozen toy merchandise has more than doubled in sales year to date compared to last year.

Meanwhile, Star Wars sales have tripled since Force Friday on September 4. The Sphero BB-8 – the app-enabled drone from The Force Awakens – was the best selling item in the UK during September, while the LEGO Star Wars Advent Calendar took the lead in the week ending October 3.

Overall, toy sales grew 5% year to date compared to the same period last year, NPD said. Nine out of the 11 super categories tracked toys posting year over year growth across all age groups.

The most dynamic growth was seen in action figures (+27%), youth electronics (+15%) and building sets (+13%).

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.