Deal inked with Feld Entertainment to develop new productions in the US.
Sesame Workshop has secured a new partnership with Feld Entertainment, which will see the company develop new touring Sesame Street live shows in the US.
The first production under the new deal is due to launch in October 2017. The current Sesame Street Live! tour will continue through to July 2017.
Feld Entertainment will build and rehearse Sesame Street shows at its own studios,with 50,000 square feet of rehearsal space and on-site design and fabrication. The team will also handle local marketing and sales plans to expand the brand and leverage widespread arena and theatre relationships to increase the Sesame Street footprint throughout the US.
In addition, Feld will develop a line of consumer products to enhance the live experience.
“We are excited to partner with a company as dedicated to children’s learning as Sesame Workshop and to join their mission to help kids grow smarter, stronger and kinder,” said Alana Feld, executive vice president of Feld Entertainment.
Scott Chambers, svp and general manager, North America media and licensing at Sesame Workshop, added: “We’re thrilled to collaborate on bringing the laughter and learning of Sesame Street to kids and their families in a brand new way.”
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