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aden + anais expands Disney collaboration

Baby clothing specialist adds Disney characters to its aden by aden + anais collection.

Having enjoyed success with the summer launch of its first collaboration with Disney, baby clothing specialist aden + anais has expanded the partnership with a new range.

The aden by aden + anais collection launched earlier this year in the UK at Babies R Us, aiming to bring breathable muslin products to all parents.

It includes similar products to the main collection, but with minor adjustments.

Now, the company has added a number of Disney characters to the line, including Winnie the Pooh, Tigger, Mickey Mouse and Minnie Mouse, on a range of fresh and graphic prints.

Products include swaddles, musy squares, bibs, sleeping bags, hooded towels and wash cloths.

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