Find out more about the biggest girls’ collectable on the market at the moment.
Every so often a property comes along that sparks imaginations, quickly spreads throughout the playground and retailers just cannot keep on shelves.
Shopkins is one such property.
Sister publication The Licensing Source Book spoke to licensees and retailers, as well as getting views from brand owner Moose Toys and licensing agent Bulldog, about how the UK plans are shaping up in a dedicated feature in the Autumn edition.