DreamWorks adds KD UK to Noddy licensing push

Toy company will be launching a line of ELAs featuring brand this month.

DreamWorks Animation has appointed KD UK to produce a line of Noddy electronic learning aids.

Launching this month, key products in the range will include Noddy’s WhoWhatWhere tablet – which features in each episode of new TV series, Noddy Toyland Detective – as well as the Noddy Walkie Talkies.

Seth Bishop, md at KD UK, said: “We’ve firmly established KD UK as the home of children’s Electronic Learning Aids and are delighted to announce Noddy as the newest addition.

“We look forward to working closely with DreamWorks Animation to launch exciting innovative learning and role-play products.”

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