AGE teams with Boy Meets Girl brand for new collection with Paris retailer.
American Greetings Entertainment is moving the Care Bears into the high-end fashion space, teaming with the contemporary Boy Meets Girl brand for a collection with Paris retailer, Colette.
The limited edition collaboration – Boys Meets Girl x Care Bears – launches this month.
The women’s athleisure line includes hoodies, sweats, sweatshirts, tanks and tees retailing from €65 to €90.
Stacy Igel, Boy Meets Girl founder and creative director who created the collection, commented: “I grew up loving Care Bears, and now my whole family is filled with Care Bears fans, including my 22-month-old son.
“I’m thrilled to contribute a unique spin on Care Bears that connects Boy Meets Girl’s loyal fans to a brand beloved for so many years.”
Nora Wong, vp domestic licensing at American Greetings Entertainment, added: “We’re excited about the creative nuances Stacy of Boy Meets Girl brings to Care Bears and believe that Colette is the perfect retailer for this limited edition launch to appeal to our fan-base worldwide.”
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