Hasbro readies key brands for Comic-Con

Activity happening around Transformers, My Little Pony, Star Wars, Marvel among others.

Hasbro is returning to Comic-Con in San Diego this week, with the company’s portfolio of brands being represented in and around the popular convention.

From new product offerings through to sneak peeks at upcoming entertainment, the company will certainly be aiming to make its mark on its own booth, as well as with its partners.

A raft of activity will be taking place around Transformers, including two special panel sessions – Transformers Animation: Then & Now featuring voice actors from Transformers Robots in Disguise, and Transformers Generations: More Than Meets the Eye, which will give fans a look at never before seen content from digital series, Machinima, Transformers Combiner Wars.

Other brand activities will include poster giveaways, caricature sessions, meet and greets, plus representation from a number of consumer products licensees.

My Little Pony fans will be able to see the new My Little Pony Guardians of Harmony line, which features detailed figures based on favourite characters.

Voice talent from My Little Pony: Friendship is Magic will also be appearing at the brand’s panel on July 22.

Reveals are also planned for the eagerly awaited Rogue One: A Star Wars Story, plus Hasbro’s Marvel team will be celebrating the 75th anniversary of Captain America with a range of activities.

Hasbro will also be showing Yo-Kai Watch for the first time at Comic-Con, giving a sneak peek at the full line-up of toys on its booth.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
Antslive
 
Hela Brands is working with London rapper AntsLive to officially launch UK streetwear label AVX....
Motörhead.
 
Action sports and family entertainment show Masters of Dirt and Global Merchandising Services have announced a collaboration for legendary rock band Motörhead in honour of the band’s 50th anniversary....
RHS
 
The Royal Horticultural Society (RHS) has announced a partnership with homeware, kitchenware and accessories brand Sophie Allport for its 2025 RHS Chelsea Flower Show collection. The show takes place from 20–24 May 2025....
MOMA.
 
IMG Licensing has announced a new multi-year agreement to serve as MoMA’s exclusive global licensing representative. Through this collaboration, IMG Licensing will work closely with MoMA Design Store and The Museum of Modern Art to strategically grow their global licensing programme, helping MoMA realise its mission to connect people around the world to the art of our time. ...
 
Royal Warrant holder Sanderson Design Group has announced the launch of the Highgrove by Sanderson collection, a range of fabrics and wallpapers inspired by Highgrove Gardens, the renowned gardens restored, nurtured and transformed by King Charles III over the past 45 years....
Peppa
 
Hasbro has announced PEPPA PIG’s Peppa Meets the Baby Cinema Experience. The special cinema-exclusive English language release, in partnership with Trafalgar Releasing, will arrive in more than 2,600 cinemas across 14 countries from 30 May 2025, with tickets available to purchase from 9 April....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.