This ad will be closed automatically in X seconds.

DC Super Hero Girls toys hit retail

Action dolls and figures for Warner Bros. and DC property hit UK retailers from July 1.

Today – Friday July 1 – sees the launch of the hotly tipped DC Super Hero Girls toy line.

Warner Bros. Consumer Products and DC Entertainment have teamed up with Mattel for the launch of the new line – which is part of a major property push encompassing animated webisodes, TV specials and made for video movies.

As part of the merchandise programme, the Mattel toy line has made history with the first ever 6-inch action figure designed for girls; the first 12-inch collection of action dolls featuring strong, athletic bodies that stand on their own in heroic poses; and the first-ever action role-play toys for girls.

Fans can discover more at DCSuperHeroGirls.com and through dedicated social media platforms, including YouTube, Facebook and Instagram (#DCSuperHeroGirls).

Centring on the female super heroes and super villains of the DC universe during their high school years, the property features a new artistic style and aesthetic.

Characters include Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumblebee, Poison Ivy and Katana among others.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.