DHX Brands teams with Simon & Schuster for new deal covering US and Canada.
The Teletubbies licensing programme continues to grow in the US and Canada, with DHX Brands confirming a new publishing deal with Simon & Schuster.
Simon & Schuster Children’s Publishing will produce a range of books based on the new Teletubbies series, under its Simon Spotlight imprint.
Product will include a wide array of story, board and novelty books, with the first titles due to launch in the US and Canada in 2017.
Tom Roe, commercial director, DHX Brands, said: “Simon & Schuster Children’s Publishing is a perfect licensee for Teletubbies, with a strong presence in North America and a fantastic reputation.
“Books are a significant segment of preschool consumer products and we’re excited to work with one of the world’s leading publishers on high-quality innovative products as a core component of the Teletubbies offering.
“Simon & Schuster Children’s Publishing joins a growing, world-class team of Teletubbies licensees as we continue to rollout this iconic brand worldwide.”
Valerie Garfield, vp publisher of novelty and licensed publishing at Simon Spotlight, added: “The original Teletubbies show was a phenomenal hit that made Dipsy, Laa-Laa, Po and Tinky Winky instantly recognisable.
“Their colourful, charming, and just-right age appropriate stories make them ideal entertainment for the pre-school audience and, with the new series now airing in North America, we knew that the time was right to bring the brand back with a new series of books.
“We couldn’t be more thrilled to be working with DHX Brands and helping to have a whole new generation say ‘Eh Oh!’”
Worldwide to date, more than 65 licensing deals have been signed for the new Teletubbies.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
