Sports Activation Zone presented by NFL Players Association added to this year’s show.
A number of high profile NFL players will be appearing at next week’s Licensing Expo as part of a new Sports Activation Zone on the show floor.
As well as exhibiting at the show, the NFL Players Association – via its licensing and marketing arm, NFL Players – will present a first of its kind activation.
Visitors will have the opportunity to compete for prizes by going head to head with NFL players and other professional athletes in a variety of games.
Among the active NFL players currently scheduled to make appearances in the NFLPA’s Sports Activation Zone each day of Licensing Expo are Ameer Abdullah (Detroit Lions); Kelvin Beachum (Jacksonville Jaguars); Kellen Clemens (San Diego Chargers); Graham Gano (Carolina Panthers); DeAndre Hopkins (Houston Texans); EJ Manuel (Buffalo Bills); Tyrann Mathieu (Arizona Cardinals); Jordan Reed (Washington Redskins); and Blair Walsh (Minnesota Vikings).
ESPN fantasy football analyst Matthew Berry will also participate in NFLPA activities.
Steve Scebelo, NFLPA vp, licensing & business development, said: “Hosting the Sports Activation Zone at Licensing Expo 2016 is the perfect way for the NFLPA to showcase the engaging personalities of NFL players, as well as athletes from other sports, in a fun, unique fashion.
“Attendees and exhibitors will have a chance to compete head-to-head against world class athletes on the show floor – in competitions they can actually win – while experiencing first-hand the powerful connections NFL players can make with their customers.”
Jessica Blue, svp, licensing, UBM Americas, added: “We are excited to feature top talent from the sports industry, including many first-class NFL players at Licensing Expo 2016. This is the perfect way to engage attendees and exhibitors on the show floor, while cultivating new business relationships.”
NFL players are scheduled to be at the show for two hour blocks, with the first hour dedicated to Sports Activation Zone, and the second hour visiting with attendees at the NFLPA booth (C62). All players are subject to change.
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