Peppa Pig, PJ Masks, Ben & Holly to line-up at Licensing Expo for company.
eOne will be unveiling the global licensing opportunities for the hotly tipped PJ Masks at Licensing Expo, as well as showing further developments with Peppa Pig and Ben & Holly.
Preschool brand PJ Masks will be making its debut at the show – it premiered with strong audience figures on Disney Junior in the US in September 2015.
Just Play has signed as master global toy partners and a full licensing programme will launch in the US in autumn 2016. This will be followed up by an international consumer products roll out in 2017.
Meanwhile, Peppa Pig generated over $1 billion in worldwide retail sales in 2015 and the licensing programme boasts over 700 partners.
With further content in the pipeline for the next three years, eOne will be speaking to existing and potential partners about additional growth.
Rounding out the preschool portfolio will be Ben & Holly’s Little Kingdom, which has a building fan base in the US, as well as Russia, Italy and Spain, with licensing gaining momentum in all these territories.
Additionally, eOne will be highlighting The BFG (it has pan-European licensing rights to the movie), as well as using Licensing Expo as a platform to sign new partners for David Brent: Life on the Road.
