CPLG will represent the brand across Europe, the Middle East and Africa.
Billboard has appointed CPLG to represent the brand’s licensing initiatives for retail and products across Europe, the Middle East and Africa.
The deal will include a wide array of merchandise categories from apparel and accessories to audio and electronics, stationery, food and beverage items, toys and games, plus music compilations among others.
The partnership represents the continued expansion of Billboard’s international presence through product and retail, media content and licensing.
Earlier this year Billboard appointed IMG as the brand’s licensing agent in Asia. In April, Billboard and fashion retailer OXYGEN partnered to create the brand’s first-ever apparel collection which debuted in the Philippines. Billboard Thailand was also launched this year, accelerating the reach and power of the global brand.
“This impressive partnership will introduce a new audience to Billboard and allow the global music brand to connect with their loyal followers through the launch of consumer products in these markets,” said Steve Manners, executive vice president, CPLG.
Francisco Arenas, senior vice president, business development and licensing, Billboard and The Hollywood Reporter, added: “Working with CPLG will allow Billboard to not only further expand our branded consumer products and retail initiatives into new territories, but also accelerate our international growth with a known industry leader.
“With our aggressive expansion agenda into new businesses, CPLG will complement our strategy with local knowledge, which will allow us to partner with best-in-class licensees and retailers in the region.”
