Lifestyle and streetwear brand, Bench has appointed The Brand Liaison to lead its strategic licensing expansion in the US and Latin America.
Founded in Manchester in 1989, Bench built its roots in skate and BMX, transferring into bold and edgy apparel and accessories.
Over the past decade the Bench brand has built a strong following in Canada and based on the success of its recent launch in the US, Bench will now add licensing partners in all apparel and accessory categories in the US and Latin America.
“At Bench, we set out to maximize functionality without ever compromising comfort or style,” explained Peter Wood, director at Bench Americas IP Holdings, owners of the Bench brand. “We do so by making sure every detail counts; from our custom embossed eyelets, monogrammed waistbands and our much-loved signature thumbholes. Now, through our licensing initiatives, we can provide stylish, versatile apparel products around the globe. And we could not find a better agency to help us expand our US footprint than Brand Liaison.”
Steven Heller, president of The Brand Liaison, continued: “Everyone I know in Canada and UK all know Bench. So the USA is just the next logical step. With the immediate support of department stores, club, off-price channels and e-commerce, Bench is already on its way to a becoming a national brand here in the US.”
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