Children’s entertainment group, The Wiggles has revealed a number of major developments in its merchandise and licensing programme, driven by significant growth in audience reach.
Following a strong upturn in business performance – including new strategic partnerships and internal team advancements – the group continues to build momentum across Australia and global markets.
Led by Antonios Arseniou and Callum Hendry Hodsdon, The Wiggles’ touring merchandise division has undergone a significant transformation over the last 18 months. The group now oversees the complete design and sourcing process for tour products, with rapid plans to expand availability through retail partners.
In recognition of their leadership and the growing international scope of the business, Antonios has been appointed global president of toys and merchandise, while Callum has stepped into the role of vice president of toys and merchandise.
“We’re thrilled with the growth of our Wiggles merchandise programme,” commented Antonios. “The Wiggles’ enduring appeal continues to resonate globally and we’re excited to bring the magic to even more families around the world.”
The brand’s licensing footprint is also expanding, with standout collaborations with leading Australian brands including Kmart, Bonds, Adairs and Culture Kings. The group will continue its long-standing partnership with Haven Licensing, which will represent The Wiggles across all licensing categories as global expansion efforts continue.
The Wiggles is also evolving its internal structure with several key appointments. Nick Webb’s role has evolved from special projects manager into producer and audience engagement manager, reflecting his expanding contributions across music, video production and audience outreach. Trysha Ramos joins the team to lead the group’s digital platforms including YouTube, social media and the official website – driving strategic content production and marketing initiatives. Gavin Entwistle has also joined as finance officer.
Luke O’Neill, ceo at The Wiggles, continued: “As we continue to grow, we remain focused on building a high calibre team and structure that align with our creative vision and operational goals, while staying true to our mission to entertain and educate children around the globe.”
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