Disguise secures new rights to core IP for Sonic the Hedgehog

Disguise has secured a multi-year licensing deal with SEGA of America which gives it sole rights to create Sonic the Hedgehog costumes for distribution across North America, Europe, the Middle East, Africa (EMEA) and Latin America.

Disguise has already developed full costume lines for major Sonic the Hedgehog properties, including Sonic Prime, Sonic the Hedgehog 2 and the highly anticipated Sonic the Hedgehog 3, all of which have been met with a strong response from fans.

The new collaboration will see the launch of an expanded range of costumes, masks, role-play accessories and seasonal dress-up items which celebrate Sonic and his cast of characters.

“We have seen an overwhelmingly positive response from fans worldwide to the Sonic the Hedgehog costumes produced by Disguise,” commented Alex Gomez, licensing director at SEGA of America. “As Sonic’s popularity continues to soar, we are thrilled to work with Disguise in developing against our core IP, ensuring that fans have access to top-quality costume options that allow them to engage with their favourite characters in immersive and exciting ways.”

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