International travel lifestyle specialist, Samsonite has unveiled a new collaboration with the Frida Kahlo brand.
The limited edition collection – inspired by the world of the vibrant artist – made its debut last week during the prestigious Salone del Mobile Milano 2025 (8-13 April).
The range includes two different sized suitcases, in sizes 55cm and 75cm, along with a matching backpack.
The deal was negotiated by Art Ask Agency.
The special edition was unveiled during Milan Design Week with a limited drop at Samsonite’s boutique in Via San Pietro all’Orto 11. The launch was marked by an exclusive invitation-only cocktail event and a press preview for media professionals and industry stakeholders.
“Today we officially unveiled our Frida Kahlo x Samsonite collaboration at Salone del Mobile 2025, and we couldn’t be prouder of how it all came together,” commented Beatriz Alvarado, head of international affairs at Frida Kahlo Corporation. “Beautiful products. A stunning window display. And a location that’s pure magic, just 100 metres from Via Montenapoleone, the beating heart of luxury fashion in Milan.”
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