Pushing the boundaries in terms of innovation and creativity, museums and heritage institutions are a growing force in licensing. To kick off our series of newsletters devoted to this inspirational sector, we crunch the 2024 visitor numbers and look at what to expect in 2025.
The number of visitors to the UK’s museums, art galleries and heritage sites continues to rise, according to recent figures published by the Association of Leading Visitor Attractions (ALVA).
The ALVA data, which covers visits to 400 ALVA sites, reveals that visitor numbers to the UK’s top attractions topped 157.2 million in 2024, a 3.4% increase on 2023….
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