The New York Botanical Garden is collaborating with British fashion brand, Reiss on a new capsule collection which celebrates nature and ‘modern style’.
Inspired by the rich visual history found in NYBG’s world-renowned rare book collection, the Reiss design team visited the Garden to explore its extensive archive of botanical illustrations – one of the largest in the world.
The result is a modern interpretation of nature – a collection that brings intricate floral prints and vibrant colour to Reiss’s signature silhouettes and new summer-ready styles.
The 50-piece range includes dresses, denim, t-shirts, coordinating sets, vests, trousers, shorts and swimwear.
“We all watched in wonder as the collection came together,” commented Claire Potter, md at Metrostar. “It really is the most amazing showcase for NYBG’s stunning archive and the perfect way to launch the New York Botanical Garden partnership programme in Europe.”
Christa Boeke, vice president of Licensing at NYBG, continued: “We were inspired by Reiss’s creative vision and are thrilled to see how beautifully our historic illustrations have been reimagined. It’s a wonderful way to share our conservation story and connect with audiences in Europe and beyond.”
Una Joyce, chief creative officer at Reiss, added: “We are thrilled to partner with the New York Botanical Garden, bringing their rich botanical heritage to our contemporary designs. This collaboration combines our modern Reiss design aesthetic with bold, colourful blooms, harmoniously blending style and nature into luxurious summer wardrobe staples and offering our customers unique pieces that celebrate both fashion and flora.”
The Reiss x NYBG collection marks NYBG’s first collaboration with a European brand. It was brokered by Metrostar, NYBG’s European licensing agent, in partnership with US-based master agent, Jewel Branding & Licensing.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).
