HARI has appointed Retail Monster as its exclusive consumer products licensing agent for the US, Canada and the UK, as it launches the global licensing roll out of Grizzy & the Lemmings.
The deal marks a new phase in the growth of the widely watched children’s IP.
Grizzy & the Lemmings is a fast-paced, non-dialogue slapstick comedy that centres on the rivalry between Grizzy – a grumpy bear who claims the ranger’s house as his own – and a tribe of fearless lemmings who turn his quiet life into chaos.
With 312 episodes across four seasons, HARI plans to expand the universe even further, with two new seasons of the series (four and five) in development.
The show airs in 200 territories on both linear and non-linear platforms including Netflix, France Télévisions, BBC, Warner Bros. Discovery and Super RTL. It has consistently ranked among the top 10 most-watched kids’ animated series on Netflix since 2023, and currently sits in the top five for kids aged 6+ worldwide. On YouTube, the series garners over 1.5 billion views annually and has surpassed 10 million subscribers.
On the back of this momentum, HARI is now developing a 360° brand strategy for Grizzy & the Lemmings, building a long-term licensing and merchandising programme across key global markets – starting with the US, Canada and the UK, where Retail Monster will lead the charge.
“We are thrilled to partner with Retail Monster to roll out our ambitious licensing strategy across key territories like North America and the UK,” commented Josselin Charier, co-founder and ceo at HARI. “With the invaluable expertise of Michael Connolly and his world-class team, we have no doubt this collaboration will drive a monster success in the consumer products business.”
Michael Connolly, founder and ceo at Retail Monster, continued: “HARI has done a fantastic job driving the content strategy for Grizzy & The Lemmings, and has shown great patience, allowing the fandom to build and holding off on the always tempting consumer products business. With the future content plans just getting bigger, we collectively believe that there’s no better time to start building a consumer products business.”
Gemma Witts, md at Retail Monster, added: “This is a much loved show in my household, as I know it is for many many families. We cannot wait to work alongside HARI to develop this fantastic show in consumer products and at retail in the UK.”
Additional agency appointments for other territories will be announced in the coming months. The brand is also set to make a major splash in the consumer products space at Licensing Expo in Las Vegas in May.
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