FatFace has launched a new collection in collaboration with fellow B Corp-certified brand Beeble, which specialises in artisanal honey spirits, in celebration of British wildlife.
The partnership “reflects their shared commitment to sustainability and environmental responsibility”, reported The Industry.Fashion.
Inspired by bees and the natural world, the new collection features crochet waistcoats, intricate stitch patterns and hand painted prints, referencing the honeycomb structures pulled from hives and the wildlife supporting the bees’ pollination.
“As a B Corp business, we’re passionate about working with partners from the B Corp community,” commented Kate Brown, product director at FatFace. “Beeble has a shared passion for innovation and unique, brilliant products, so when we visited their bee hives, we knew that we had to collaborate with them. The new collection encapsulates our aligned values of quality and craftmanship, and we hope our customers love it as much as we do.”
The new collection with Beeble forms part of FatFace’s product expansion strategy. Other collections have included partnerships with the National Forest and Marine Conservation Society.
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