The Rolling Stones have revealed a new upcycled capsule collection to be launched in the RS No. 9 Store named ‘Stones: Reimagined’.
The unique apparel line aims to breathe new life into iconic graphics, creating exclusive and limited edition pieces that give fans the opportunity to own a piece of rock history, all the while embracing an eco-friendly approach.
The collection features three exclusive pieces each crafted from deadstock originating from the 2022 ‘Sixty’ tour range. The apparel includes two panelled tees, a unisex and cropped version priced at £60 and a long sleeve t-shirt priced at £70.
Produced by Bravado, the items have been reimagined and crafted by London-based award-winning social enterprise Fashion-Enter, which is dedicated to ethical garment manufacturing and sustainable practices within the fashion industry.
“This capsule collection we have created with Fashion-Enter has allowed us to create something truly special, combining iconic designs from classic Stone’s tour tees, with a commitment to sustainable practices,” commented David Boyne, md at Bravado UK. “We believe Rolling Stones fans will appreciate the storytelling and conscious approach behind these unique pieces.”
Jenny Holloway, ceo at Fashion-Enter, added: “We have absolutely loved working with The Rolling Stones and Bravado. This campaign shows real innovation in action by upcycling dead stock from previous Rolling Stones tours and then uniquely cutting up the t-shirts to create new and innovative designs. We are proud to contribute to a collection that not only looks great but also makes a positive impact.”
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