For our series of Featuring… newsletters for February, LicensingSource.net will be focusing on the vibrant licensed Gifts, Toys and Games sector. We’re kicking off with a closer look at Circana’s 2024 toy sales performance results for the global and UK markets, which reveal the growing consumer appetite for licensed toys and the enduring appeal of Pokémon, Star Wars and other evergreen franchises.
The global toy market remained remarkably resilient in 2024 despite economic pressures and declining birth rates, according to Circana’s Retail Tracking Service.
The data was gathered from 12 key markets (Australia, Belgium, Brazil, Canada, France, Germany, Italy, Mexico, Netherlands, Spain, the UK and US) and covered the period January to December 2024…
Click the links below to read the special editions in full:
Featuring… Licensed Gifts, Toys and Games – Part One
Featuring… Licensed Gifts, Toys and Games – Part Two
