The finalists in the five Property categories for the Brand & Lifestyle Licensing Awards 2025 can today (26 March) be revealed.
The shortlist reflects the impact of heritage and institution, lifestyle, design-led, food and beverage, fashion and talent properties on the brand and lifestyle licensing industry during 2024.
The Property category finalists are:
Best Licensed Heritage and Institution Brand
- The Eden Project
- English Heritage
- Historic Royal Palaces
- Liberty
- The Metropolitan Museum of Modern Art (The Met)
- The National Gallery
- National Trust
- Natural History Museum
- Royal Horticultural Society (RHS)
- Science Museum
- Victoria & Albert Museum (V&A)
Best Licensed Lifestyle Brand
- Country Living
- Ford
- Goodyear
- Gulf
- House Beautiful
- Jeep
- Playboy
- Squishmallows
- Transport for London (TfL)
Best Licensed Design-Led Lifestyle Brand
- Cath Kidston
- Clarke & Clarke
- Laura Ashley
- Morris & Co
- Pusheen
- Sanderson
- Scion
- The Smiley Company
Best Licensed Food or Beverage Brand
- Baileys
- Coca-Cola
- Guinness
- Kellogg’s
- KFC
- Myprotein
- Pepsi
- Reese’s
- SLUSH PUPPiE
Best Licensed Fashion or Talent Brand
- Ed Hardy
- Eleanor Bowmer
- Emma Bridgewater
- Kelly Hoppen
- Matthew Williamson
- Meg Hawkins
- Sara Miller London
- Style Sisters
The winners will be revealed – alongside the winners in the Retail and Product categories, as well as UK Rising Star and Brand Ambassador 2025 – at a glittering afternoon ceremony at the Royal Lancaster London on Thursday 24 April.
The Brand & Lifestyle Licensing Awards 2025 takes place on Thursday 24 April at the Royal Lancaster London.
Tickets and tables can be reserved quickly and securely online by visiting Max-Tickets.net or by contacting Clare Hollick at Create Events: clare@createvents.co.uk or phone +44 (0)1183 340085.
For general questions regarding the B&LLAs 2025, please contact Ian Hyder, Jakki Brown, Rob Willis or Samantha Loveday.
