Pioneering sustainable sneaker brand, MoEa has collaborated with Smiley Future Positive on a partnership which aims to celebrate ‘optimism, sustainability and innovation’.
The new collaboration introduces three exclusive sneaker models – the limited edition GEN1, GEN7 and GEN8.
Each pair is crafted from MoEa’s finest plant-based materials – Grapeskin, Cactuskin, Appleskin, Cornskin and Pineappleskin – blending bold design with low-impact innovation. MoEa’s commitment to sustainability merges with Smiley’s recognisable symbol of positivity, proving that style and responsibility can go hand in hand.
“We are thrilled to see MoEa and Smiley come together to launch a fresh, forward-thinking campaign,” commented Ross Wilson, chief product officer, fashion at Smiley. “This collaboration embodies the spirit of Smiley Future Positive – encouraging creativity, sustainability and optimism. We can’t wait to see this exciting partnership inspire people around the world.”
As part of the campaign – which launched on 20 March, International Day of Happiness, and is called One Step At A Time – there will also be interactive experiences where consumers can engage with sustainability experts, as well as an influencer and ambassador programme.
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