Following on from the success of the first collaboration in 2024, the Royal Horticultural Society and Radley have launched a second special edition collection of handbags and accessories, featuring new items and designs.
The styles feature florals based on illustrations found in the RHS Lindley Collections – and take inspiration from one source in particular: a 19th century children’s publication called The Alphabet of Flowers.
Published by Dean & Son in London in the 1850s, The Alphabet of Flowers is a children’s alphabet in which each page is devoted to one letter – except for X, Y and Z, which are combined – along with a flower illustration.
The illustrations in the book are reflected in Radley’s intricately crafted leather designs that feature appliqué, embossing and screen printing to bring to life the water iris, rose, lily, dahlia and more. And there’s also an extra touch by the Radley design team: the illustrations have been adapted to spell out the word ‘Radley’.
“Our customers adored the first Radley x RHS collection and are already responding with great enthusiasm to this gorgeous new range,” commented Jackie Hay, chief brand officer at Radley. “The RHS brand and resources have once again collaborated with Radley’s design skills to create a floral-inspired collection that is distinctive and unique.”
Cathy Snow, licensing manager at the RHS, continued: “Given that the first Radley x RHS collection was a sell-out success, it’s no surprise that a strong buzz has been generated around this eagerly awaited new range. The partnership has once more delivered high quality and craftsmanship combined with a gloriously original design which is already enjoying an amazing consumer response. We’re delighted to be again partnering with this industry-leading fashion name.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).