Reebok is collaborating with Sesame Street on a new sneaker collection for children.
The range includes five footwear styles inspired by characters such as Elmo, Cookie Monster, Abby Cadabby, Oscar the Grouch and Big Bird. Alongside the footwear, a limited edition apparel capsule collection (including a t-shirt, hoodie, joggers and zip-up) will also debut, featuring a number of vibrant designs.
The footwear collection includes Club C Revenge styles featuring multi-coloured graphics of the characters and one dedicated to Cookie Monster, as well as a Classic Nylon style which pays tribute to Elmo.
“Reebok and Sesame Street both share a dedication to inspiring young minds to reach their full potential,” commented Gabriela Arenas, senior vice president of global licensing at Sesame Workshop. “This collection not only celebrates the joy and energy of Sesame Street’s characters but also embodies both brands’ commitment to empowering children through imaginative play, movement and learning. Together, we’ve created a collection that sparks curiosity, encourages growth and delivers comfort and style for kids everywhere.”
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