Marquee Brands – the owner of the Laura Ashley brand – has expanded the successful partnership with home electronics specialist VQ beyond the UK, also granting the company US licensee status.
After a strong launch Stateside in 2024, this growth brings an even broader range of products to the US market.
Laura Ashley and VQ will celebrate with an hour-long show on QVC featuring the expanded line on 23 March.
The collection includes toasters, tea kettles, slow cookers, blenders, hand mixers and electric stand mixers, all featuring Laura Ashley heritage prints such as Elveden Navy, Elveden White and China Rose.
“This is a thrilling milestone for us as we expand Laura Ashley’s presence in the US market,” commented Natasha Fishman, chief marketing officer at Marquee Brands. “We are proud to combine Laura Ashley’s rich heritage with VQ’s innovative technology, making everyday kitchen tasks both delightful and stylish. This expansion reflects our commitment to bringing beautifully designed, high-quality products to more homes across the US.”
Jonathan Merricks, ceo and creative director at VQ, continued: “Leveraging over 15 years of award-winning brand and manufacturing experience in audio products and small appliances, we are excited to honour Laura Ashley’s timeless design legacy by expanding our VQ line of Laura Ashley kitchen electrics with Marquee Brands.
“Marquee’s proven track record has energized our efforts to fill the small domestic appliance market gap. As we expand into the UK, UAE, JPAC, North America and beyond, we look forward to bringing our customised Laura Ashley ‘powered’ products to consumers worldwide, celebrating a design legacy that spans generations.”
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