Spin Master has renewed its global master toy licence with Universal Products & Experiences for DreamWorks Animation’s hit preschool brand, Gabby’s Dollhouse.
Since the inception of the toy line, Spin Master has sold more than three million dollhouses globally.
Beyond the signature dollhouse system of play, Spin Master has been delivering show-to-shelf toys mirroring the content of the animated series with play-sets, figures, plush, games and puzzles featuring the characters from Gabby’s world since the show debuted on Netflix in 2021.
Now, Spin Master is gearing up for Gabby’s most ‘cat-tastic’ adventure yet with a new toy line inspired by DreamWorks Animation’s upcoming feature film, Gabby’s Dollhouse: The Movie, opening in September.
In the new film, Gabby heads out on a road trip with her Grandma Gigi to the urban wonderland of Cat Francisco. But when Gabby’s dollhouse, her most prized possession, ends up in the hands of an eccentric cat lady named Vera, Gabby sets off on an adventure through the real world to get the Gabby Cats back together and save the dollhouse before it’s too late.
“It’s been a tremendous adventure partnering with Universal Products & Experiences to bring Gabby’s Dollhouse play experiences to kids around the globe,” commented Doug Wadleigh, Spin Master’s president, toys. “Gabby’s Dollhouse has become one of the most sought-after brands in the preschool category, delighting millions of children who are creating their own stories featuring Gabby and her feline friends. And, there is plenty of fun ahead in 2025, with new innovation and more ways to play with this cat-a-rific crew.”
Rafael Macias, global CPG commercial officer at Universal Products & Experiences, continued: “With a fresh and modern take on traditional dollhouse play, Gabby’s Dollhouse has earned a special place in the hearts and homes of kids and families. Our collaboration with Spin Master has made this a perfect match, pairing imagination with innovation to create best-in-class play experiences that bring to life everything the series offers fans. We are so excited to share what’s in store for Gabby’s biggest adventure yet.”
The new movie toy line will include a new Meow-mazing Interactive Dollhouse featuring LCD interactive eyes. It also comes with a Gabby figure, 10 play pieces and classic dollhouse favourites like a spiral slide and a cat-avator. Compatible with all other Gabby figures, deluxe rooms and balconies, the dollhouse can also interact with the Meow-mazing Interactive Pandy Paws Plush and the Meow-mazing Interactive Ears.
The new toy line will launch in autumn 2025.
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