Licensee trio score with Bullseye brand

Bulldog Licensing has confirmed a number of new deals for Bullseye, as it continues to grow the programme for the classic darts brand.

University Games will be launching its first ever Bullseye range this year including a Board Game and Mini Darts Dice Game. Both games make use of the well-known format, imagery and catchphrases from the Bullseye TV quiz show. The first board game was showcased to a positive response at London Toy Fair in January and was included in Toy Fair’s Hero Toys list. The range will arrive at retail in May 2025.

Blueprint Operations, meanwhile, will be producing slot games for the adult market in land-based adult gaming centres, bingo halls and licensed premises throughout the UK. The games will again include a design style based around the instantly identifiable mascot Bully and the famous prizes from the show.

Finally, the UK’s largest retail bingo operator, Buzz Bingo has launched a number of new Bullseye-themed bingo products. Played in bingo clubs every evening at 6pm and streamed on live video feeds to Buzz Bingo’s venues around the UK, the feature is hosted by Buzz Bingo and involved Bullseye-themed extra prizes for calling on ’50’ (a bingo reference to the darts bullseye score).

Over at Buzzbingo.com, a new Bullseye Bingo Room has opened with 90 ball bingo games from 5pm to 11pm every day. Nostalgic features include Bully’s 180 Jackpot and Bully’s Prize Board.

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