With 2025 marking its 25 anniversary, Mad Beauty has revealed a number of new licensed gifting collections, as well as further products under its exclusive own-label brand.
The health and beauty licensee has been working with both Disney and Warner Bros. Discovery on the new product lines.
It will be marking the 70th anniversary of Lady and The Tramp, taking inspiration from ket moments in the movie and injecting these into fun beauty lines; fans of Moana will be able to set sail on a self-care voyage with a new collection of bath, body and beauty delights; Alice in Wonderland items have been packaged to offer a bright and modern design twist on the classic story; and the Disney Princesses have been reimagined using slogans and new formats including lip oils, gel face masks and scrunchie sets, plus bath fizzer and lip balm sets.
“We take a lot of pride in our Disney collections and this season’s launches are more exciting than ever as we represent tales that are old and new,” commented Julia Cash, creative director at Mad Beauty. “We continue to innovate and use our imagination to inspire our creations and this season we’ve taken beloved classics and given them fresh, modern twists.
“With Lady and the Tramp, we captured the timeless love story between the fated dog duo, which we know will be popular amongst fans as well as dog lovers. The Moana collection embraces tropical beauty and the spirit of independence – perfect for leading customers into summer with confidence. Our new Princess range brings a playful, contemporary edge to the franchise with new formats that make choosing just one Princess nearly impossible. And, of course, Alice in Wonderland allowed us to really lean into the ‘we’re all MAD here’ ideology we share and this is reflected in the whimsical charm of the collection.”
In addition, a new Powerpuff Girls collection under licence from Warner Bros. Discovery will feature a range of beauty essentials and gifts.
Julia continued: “The Powerpuff Girls are fearless and bold, and that energy really shaped this collection. It’s a celebration of strong, fun, and unapologetically powerful personalities, aimed to inspire consumers to embrace the power within them while having fun, just like Bubbles, Blossom and Buttercup themselves.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).
