Hasbro has today (27 February) unveiled some ‘Pig’ news for the Peppa Pig brand, confirming the family will be growing as Mummy Pig is pregnant.
After more than 20 years of inspiring preschoolers and their parents, the family of four is about to undergo an evolution that will permanently alter the storied Peppa Pig brand and entertainment.
The family’s expansion will be showcased in an episode called Peppa Pig The Big Announcement, premiering on 31 March in the US on Nickelodeon.
The new Season 10 episode will feature Mummy and Daddy Pig sharing the exciting news with Peppa and her brother, George. While Peppa is already a big sister to George, fans will see her welcome and adjust to having a new baby sister or brother. Peppa has been the first best friend to preschoolers around the globe, and now little ones will see her step into a bigger role with her new little sibling arriving in Season 11 later this year.
As a big sister, Peppa Pig’s relationship with little brother George has provided sweet moments throughout the years, as well as many important lessons about confidence and how to be a good sibling. As the new family dynamic develops, Peppa will have many opportunities to show George the ropes alongside viewers who may be adapting to changes and ‘big feelings’ in their own families. With Mummy and Daddy Pig now outnumbered, they experience their own opportunities to evolve, discovering new ways to parent together, adapting to new challenges and taking each muddy puddle they encounter in stride.
In the lead up to becoming a family of five, new content revealing Baby Pig’s gender, name and arrival will roll out throughout 2025, along with special events and fresh products to accommodate the growing brood.
“A transformative new era is unfolding for Peppa Pig and her family,” commented Esra Cafer, svp franchise strategy and management, preschool and fashion at Hasbro. “As any family that has welcomed a new addition knows, everything is about to change. A baby brings a special dynamic that will warm hearts as fans celebrate this new exciting time alongside Peppa’s family.”
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