Primark’s first ever standalone homewares store will open on Thursday 6 March.
Situated in Donegall Place, just over 100 yards from Primark’s flagship Bank Buildings store in Belfast, the 8,700 square foot Primark Home will stock an expanded range of homeware essentials, including items such as cotton bedding and towels, soft furnishings, decorative pieces, small furniture and quirky kitchen ceramics.
“This is a big moment for the Primark brand and a big moment for Belfast too as we finally announce the opening date of our first-ever standalone Primark Home store,” commented Fintan Costello, head of Primark Ireland and Northern Ireland. “Primark and Belfast have a storied history and we’re incredibly proud the city will be the first in the world to experience this exciting new retail concept.
“In the same way our fashion collections are helping create wardrobes that look and feel great, Primark Home will offer a wider range of quality homeware and lifestyle products to help our customers create stand-out interiors. We can’t wait to welcome customers through our doors on 6 March.”
With homewares moving to a new store, the kids’ section of the Bank Buildings store will double in size, with menswear expanding to its own dedicated space on the top floor of the building.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).