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Brandgenuity brings together alice + olivia and Royal Shakespeare Company

Brandgenuity has brought together alice + olivia and the Royal Shakespeare Company for the alice + olivia Fall 2025 collection, which was unveiled at NY Fashion Week.

The ‘textured, romantic and fantastical’ collection is inspired by the world of William Shakespeare and costumes of The Royal Shakespeare Company.

With stage worthy flourishes like lace collars and cuffs, the collection takes the characters and finery of the great playwright’s beloved stories and reimagines them for modern women and occasions.

The alice + olivia design team visited Stratford-upon-Avon, immersing themselves in Shakespeare’s world, with special access to the RSC’s world-class theatre archive and costume hire collections; featuring historic costume items from the Shakespeare Memorial Theatre in 1879 to the present day.

Literary references to Shakespeare’s poetry and plays have been chicly incorporated into the clothes, from an embroidered skirt of sonnets, to a Lady Macbeth inspired black velvet full-skirted corset dress, and a Shakespeare themed ball gown. In the mix with velvet party dresses, are lace bodysuits and modern mini tweed skirt and blazer sets, the details that come to life for today’s Juliets.

“The beauty of this collection exemplifies how we can learn so much from the past to create in the present,” commented Stacey Bendet, ceo and founder of alice + olivia.

Other items include denim jackets with bouquets of brooches, corsets styled with jeans, and suede stretch and latex leggings. Famous lines of dialogue have also been threaded through the embroidery and prints in the collection, from The Merchant of Venice’s “All that glisters is not gold”, to A Midsummer Night’s Dream’s “Though she be but little, she is fierce”.

The Fall 2025 presentation sets at the NY Fashion Week show had also been staged with each room a luxe set representing a Shakespearean play or serving as an homage to his work.

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